Gaya APA

Arens, William F.. (2012). Contemporary Advertising and Integrated Marketing Communications, 14th Edition . United States of America: McGraw-Hill Higher Education.

Gaya Chicago

Arens, William F.. Contemporary Advertising and Integrated Marketing Communications, 14th Edition. United States of America: McGraw-Hill Higher Education, 2012. Text.

Gaya MLA

Arens, William F.. Contemporary Advertising and Integrated Marketing Communications, 14th Edition. United States of America: McGraw-Hill Higher Education, 2012. Text.

Gaya Turabian

Arens, William F.. Contemporary Advertising and Integrated Marketing Communications, 14th Edition. United States of America: McGraw-Hill Higher Education, 2012. Print.