Gaya APA
Hatch, Mary Jo, Schultz, Makjen. (2008).
Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding .
San Francisco:
Jossey-Bass.
Gaya Chicago
Hatch, Mary Jo, Schultz, Makjen.
Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding.
San Francisco:
Jossey-Bass,
2008.
Text.
Gaya MLA
Hatch, Mary Jo, Schultz, Makjen.
Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding.
San Francisco:
Jossey-Bass,
2008.
Text.
Gaya Turabian
Hatch, Mary Jo, Schultz, Makjen.
Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding.
San Francisco:
Jossey-Bass,
2008.
Print.