Advertising Media Planning
The bible of media planning for more than 25 years, Advertising Media Planning gives you the proven essentials of planning, purchasing, and evaluating the effectiveness of advertising
- Edisi
- Sixth Edition
- ISBN/ISSN
- 978-0-8442-1563-5
- Deskripsi Fisik
- xviii; 445 hlm
- Judul Seri
- -
- No. Panggil
- 659.111 SIS a
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